This feature is available on Professional and Enterprise plans with through Metadata Templates.
Image Relay uses the IPTC metadata standard to map embedded metadata to fields. IPTC information is metadata that is frequently embedded in a photograph or other digital asset. Simple IPTC information can frequently be found on photos taken by your digital camera or phone including date taken and type of device. However many photographers and designers frequently include more advanced metadata on assets including locations, rights restrictions, subjects and much more.
Mapping IPTC Data
You can map these IPTC fields to your template fields and the information will automatically populate upon upload.

Go to Admin in the top navigation bar.
Click Metadata Tools, and then Templates. Find the Template you wish to edit.
Choose the field you would like to link data to. Start to type the name of the IPTC field under the "Mapped IPTC Field" column.
A name of fields will start to generate. Choose the field you wish to map. You can map as many fields as you need.
Note: If you map a Text Field to an IPTC field, all content that is in that IPTC field will be the mapped automatically upon upload. If you map a Single Select Field to an IPTC field, the system will search for terms that match those you have entered in the controlled term list. If a match is found, it will choose that term. If none are found, it will remain blank.
Click Update.
Now, when files are uploaded, the searchable embedded information will be automatically applied to the visible fields of the asset in the Details view, without any additional data entry required.

Supported IPTC Fields
The IPTC fields that Image Relay Supports for mapping are:
FileSize
FileType
MIMEType
ImageDescription
DateTimeOriginal
Date Created
Make
Model
Orientation
X Resolution
Y Resolution
Resolution Unit
Software
Artist
Copyright
Caption-Abstract
Writer-Editor
SpecialInstructions
By-line
BylineTitle
Object Name
Sub-Location
Province-State
Country-PrimaryLocationName
Country-PrimaryLocationCode
Keywords
CopyrightNotice
CreatorTool
AuthorsPosition
City
State
Country
Headline
CaptionWriter
TransmissionReference
Instructions
Credit
Source
Format
IntellectualGenre
Location
CountryCode
Creator
Description
Subject
Title
Rights
UsageTerms
CreatorAddress
CreatorCity
CreatorRegion
CreatorPostalCode
CreatorCountry
CreatorWorkTelephone
CreatorWorkEmail
CreatorWorkURL
Scene
Subject Code
FrameRate
VideoFrameRate
Duration
PlayDuration
More Resources:
Building your Metadata Template
Changing Metadata Templates